SwedAm Public Relations’ services can be divided into three major areas; intercultural communications, corporate communications and marketing communications, but the intercultural aspect is a most important part in all three of them.

We have a long experience from working with different companies, organizations and regional branch offices, and we often work together with other agencies to give you the communication support your need.

Intercultural Communications

It is not always easy being a Scandinavian company doing business in America, and it is not always easy doing business in Scandinavia if you are an American enterprise. Different languages and expressions, different leadership and different cultural rules create lots of opportunity for frustration and even failure.

With our capabilities and experience on both sides of the Atlantic, we can help your company address and mitigate those obstacles that might limit your success in the marketplace. We can work with you to create culturally sensitive communications that are appropriate for your target audiences, no matter if the communications are an important presentation, internal communications, strategic marketing communications, issues or crisis management or media relations.

Our services include:

  • Seminars – learn more about Swedes/Americans
  • Leadership training
  • Local adjustment of communications strategies/activities
  • Point of contact between communications professional in Sweden and the U.S.
  • Media relations with leading influential print, broadcast and online media in Sweden, Europe and the U.S.
  • Creating and producing marketing communications such as annual reports, video programs for presentations and YouTube, and strategies to utilize social media.

Corporate Communications

All corporate communications aim to strengthen the brand and contribute to the company’s efforts succeed in fulfilling its business objectives. Well-coordinated communications in all channels create productive dialogue with stakeholders, employees and the targeted market.

New digital channels set even higher demands for active visibility and new ways to communicate. The brand is under continuous review and evolution in encounters with clients, media, employees, competitors and others.

Our services include:

  • Research of stakeholders and competitors
  • Strategic communications
  • Internal communications
  • Recruitment communications
  • Media Relations
  • Crisis Communications (preparations, issues management and real-time crisis)
  • Investor Relations (including annual reports)

Marketing Communications

Marketing Communications is today so much more than traditional press releases and media relations. How you use it differs depending on what side of the Atlantic you are. We utilize your own established channels, as well as traditional media and social media adjusted to the your market. This is usually a very cost-effective way to build a brand if you combine it with the rest of the marketing and sales activities.

Our services include:

  • Product launches
  • Alliances
  • Blogs and media relations
  • Campaigns and events
  • Publications
  • Videos and other media presentations

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